How Explainer Videos Can Boost Sales and Brand Awareness
Customers are far more likely to return to your business after a great customer service experience. But how is a customer supposed to enjoy their experience if they don't understand the product that you're offering?
This is where explainer videos come in. Not everything is simple and intuitive — and not everything needs to be. People enjoy deep and complex experiences and products, as long as you explain what's happening.
This article will walk you through a brief introduction to explainer video production and try to convince you why you should adopt it.
1. You Have the Benefit of Visuals
While handbooks, manuals, and other text-based content are effective at communicating concepts, nothing lets someone know how something works physically like a video. Even photographs can be misleading since one has to sequence them in their head.
Making a video might be a bit tougher than writing a handbook, but at the end of the day, you're going to benefit from it more. Find yourself a great explainer video provider and you can eliminate that difficulty.
2. You Can Boost Your SEO
Let's face it, we live in a visual culture. A video is far more likely to keep someone on your website than an article.
Most people know that SEO is largely determined by keywords. However, the second most important factor in a great SEO ranking is the amount of time people spend on your website.
If you catch people's eye with an amazing video, they might just stay to the end. If they do, your SEO ranking will soar.
3. Demonstrate Product
In a manual, all you can do is explain how a product works. However, in an explainer video, you can show the result of all of this explanation and actually show the customer how the product works.
The human brain works in strange ways. Sometimes, all of the wonderful explanations in the world can't hold a candle to a simple explanation.
4. Explain More Than Products
It's just product explanations that you can do with your explainer video. If you so please, you can use explain video resources to create great training videos.
Employees who feel as though they understand their job are far more likely to feel appreciated — and appreciated employees are far more likely to work hard. When you create a video, you provide value to your employees, and they're more likely to give value back.
5. Show You Care
At the end of the day, the explainer video is all about showing your employees/customers that you care. Do them the favor of caring about them, and they'll care about you in return.
Understand Explainer Videos
As you can see, explainer videos are a great way to get your message across — whether that's a message to your employees or customers. Follow these five tips, and you're far more likely to succeed.
For more information, get started with us today.